THE INCOME STANDARD — LOGO USAGE NOTES
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FILES INCLUDED
- TIS-Logo-FullColor.jpg   Primary logo. Use on light/white backgrounds.
- TIS-Logo-White.svg       Reversed logo. Use on dark or navy backgrounds.
- TIS-Icon.svg             Standalone mark, no wordmark. Use for small
                            placements (favicons, social avatars, tight spaces)
                            where the full logo won't read clearly.

USAGE
- Maintain clear space around the logo at least equal to the height of
  the icon mark on all sides. Don't crowd it with text or other graphics.
- Minimum width: 120px for the full logo, 32px for the standalone icon.
  Below that, legibility breaks down.
- Do not stretch, skew, recolor, rotate, or add drop shadows, outlines,
  or other effects to any version.
- Use TIS-Logo-FullColor.jpg on white or light backgrounds only. On dark
  backgrounds, use TIS-Logo-White.svg — do not place the full-color
  version on a dark background.

QUESTIONS
press@theincomestandard.com
